The Rise of Artificial Intelligence: Real-world Applications for Revenue and Margin Growth

The Rise of Artificial Intelligence: Real-world Applications for Revenue and Margin Growth


Written for the modern-day business manager, an indispensable guide to AI.


The Rise of Artificial Intelligence provides a commercial exploration of AI, with particular emphasis on how AI-based systems can improve decision making in organizations of all shapes and sizes.

Written for the modern-day business manager, this book examines Artificial Intelligence from the perspective of decision-making, because the quality of the decisions we make defines the quality of the future we create for ourselves and our organizations. In the same way that calculators have improved our ability to make better decisions—followed by spreadsheets, reporting tools, and countless other software applications—Artificial Intelligence is fast becoming the latest “calculator” to assist us, and one that happens to be particularly well-suited for the speed, noise, and complexity of the modern world …

About the authors: Internationally renowned new technologies expert, Dr Zbigniew Michalewicz has published over 200 articles and 15 books on the subjects of business intelligence, predictive data mining, and optimisation. Leonardo Arantes is a dynamic sales and marketing professional, with a reputation for using creative problem-solving to take products to market and deliver on customer needs. Matt Michalewicz has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation.

“Whether a business wants to attract capital, customers or employees, entrepreneur Matthew Michalewicz believes the success of its mission will depend largely on the credibility it can demonstrate.”—Australian Financial Review

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