Playing For Keeps (ebook only)

Playing For Keeps (ebook only)


SKU: 9781742982915 Categories: , Tag: Product ID: 3668


This book is a brief introductory inquiry that, in the early chapters, provides a broad historical overview of the development since the early nineteenth century of modern spectator sports and mass communications – each of which began as distinctive and emerging forms of leisure and popular entertainment. In subsequent chapters the book proceeds to examine their progressively intertwined and, by the middle of the 20th century, increasingly symbiotic relationship (described it as ‘a match made in heaven’); a strategic and financially attractive alliance that ultimately proved irresistible to both parties with the emergence and global spread of broadcast television services.

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