This book is a practical “how-to” guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless “out-of-the-box” solutions for:
- winning that first major client;
- signing up partners and resellers;
- building an all-star management team;
- leveraging new customers from existing customers;
- impressing the media and analysts;
- engaging high-profile board members;
- finding investors who provide more than just money;
- and much more.
Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give your business a winning edge.
“Whether you are an entrepreneur, or just interested in the world of business, this book is for you – it is practical with clearly demonstrated examples, and provides a multitude of hints and tips. A highly valuable resource.”
—Sonja Bernhardt, Chief Executive Officer, ThoughtWare Australia. First Australian inducted into the Hall of Fame for Women in Technology International (Silicon Valley, December 2005)
